Privacy Policy for Cove Marketing

At Cove Marketing, we are committed to safeguarding the privacy of our clients and website visitors. This privacy policy explains how we collect, use, and protect your personal data. By using our services, you agree to the collection and use of information in accordance with this policy.

Who We Are
Cove Marketing is a digital marketing agency that specialises in PPC advertising, social media ads, and technical marketing solutions. Our registered office is Unit 2B Berkeley Vale, Falmouth, Cornwall, TR11 3XE. For the purposes of data protection law, Cove Marketing is the data controller of your personal information.

1. Data We Collect

We collect various types of personal information depending on how you interact with us. This includes:

  • Contact Information: Name, email address, phone number.
  • Business Information: Business name, website address, business goals.
  • Account Information: Google Ads account numbers, payment information.
  • Website Data: IP address, browser type, and activity on our website (via cookies or analytics tools).
  • Marketing Preferences: Your preferences for receiving marketing communications.

 

2. How We Collect Data

We collect your personal data in the following ways:

  • Directly from You: When you fill in forms on our website, contact us, or request services.
  • Automatically: Through cookies and similar tracking technologies when you browse our website.
  • From Third Parties: Such as Google Analytics, advertising platforms, or social media platforms.

 

3. How We Use Your Data

We may use your personal data to:

  • Provide Services: To set up and manage your PPC campaigns or other marketing services.
  • Improve Our Services: Analysing website use and campaign performance.
  • Respond to Inquiries: Handling inquiries or support requests.
  • Marketing: With your consent, we may send you promotional emails, updates, and news related to our services.
  • Legal Compliance: To comply with legal obligations, such as tax requirements.

 

4. Legal Basis for Processing

We process your personal data under several legal bases, including:

  • Consent: Where you have provided consent, such as subscribing to marketing emails.
  • Contract: To perform a contract, such as managing your PPC account.
  • Legal Obligation: For compliance with legal obligations.
  • Legitimate Interest: For purposes such as improving our website and services, preventing fraud, and direct marketing (in accordance with GDPR rules).

 

5. Data Sharing

We do not sell your personal data. However, we may share your data with:

  • Service Providers: Including cloud storage, email providers, and payment processors.
  • Legal and Regulatory Bodies: If required by law or to protect our legal rights.
  • Marketing Tools: If you have opted in, we may use third-party platforms to send marketing communications.

When we share your data with third parties, we ensure they adhere to strict data protection standards.

 

6. International Data Transfers

We may transfer your personal data outside of the UK or EEA, where necessary. In such cases, we use Standard Contractual Clauses (SCCs) or other legal mechanisms to ensure data protection in line with GDPR requirements.

 

7. Data Retention

We retain your personal data only for as long as is necessary for the purposes outlined in this policy, or as required by law. For instance:

  • Marketing data will be retained until you opt-out.
  • Financial data will be retained as per tax and accounting regulations.

 

8. Data Security

We take the security of your data seriously and implement technical and organisational measures to protect it from unauthorised access, loss, or misuse. This includes:

  • Encryption of sensitive data.
  • Secure servers and restricted access.

 

9. Your Rights

As a data subject under GDPR, you have the following rights:

  • Right of Access: You can request a copy of the data we hold about you.
  • Right to Rectification: You can ask us to correct inaccuracies.
  • Right to Erasure: You can request the deletion of your data.
  • Right to Restriction: You can request limited use of your data.
  • Right to Object: You can object to certain processing, such as marketing.
  • Right to Data Portability: You can request your data in a machine-readable format for transfer to another controller.

To exercise any of these rights, please contact us at hello@covemarketing.co.uk

 

10. Cookies

We use cookies to enhance your experience on our website. These may be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device until they expire or you delete them. You can manage cookie preferences in your browser settings.

 

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in the law or our services. Any updates will be posted on this page, and where appropriate, we will notify you via email. Please check back regularly to stay informed of any changes.

If you have any questions or concerns regarding this privacy policy or how we handle your data, please contact us at:

  • Email: hello@covemarketing.co.uk
  • Postal Address: Unit 2B Berkeley Vale, Falmouth, Cornwall, TR11 3XE
  • Phone: 0330 127 0445