who exactly is cove marketing?
About Cove Marketing
Cove Marketing: Specialising in PPC, Social Ads, and Technical Marketing Solutions

The basics
Founded by Sam Pascoe, Cove Marketing builds on a solid foundation of digital marketing expertise, particularly in pay-per-click (PPC) search engine advertising and social media advertising.
With a wealth of experience as the Technical Director and PPC Leader at Float Digital, where Sam was instrumental in the company’s early development and growth, Cove Marketing delivers highly specialised and technical services. Sam’s proven track record with high-profile clients ensures that businesses looking to maximise their online advertising and marketing performance are in expert hands.
About Sam Pascoe
Sam Pascoe, the driving force behind Cove Marketing, has a proven track record in the digital marketing industry. Over the years, Sam has built a reputation for being a highly skilled PPC specialist, adept at crafting targeted campaigns that deliver measurable results.
His expertise extends beyond PPC, with significant experience in social media advertising, conversion rate optimisation (CRO), and technical tools such as Google Tag Manager and Google Data Studio.
Sam’s technical prowess enables him to solve complex marketing challenges, offering clients not just strategic advice but also practical solutions to improve their marketing operations and reporting accuracy.
The Cove Marketing Ethos
Cove Marketing was born out of a deep frustration with the digital marketing industry’s status quo.
Too often, businesses fall victim to agencies that overpromise, underdeliver, and fail to provide the transparency and expertise needed to truly succeed.
At Cove Marketing, we are committed to changing that narrative.Our mission is simple: to help businesses like yours stand out and be seen.
We focus on getting you the right clients and conversions, ensuring that your marketing budget is not wasted on ineffective audiences, poor keyword choices, or unreliable agencies. Our approach is rooted in ethical practices, accurate tracking, and clear, honest communication.
We believe in providing our clients with in-depth, actionable insights rather than just surface-level metrics. Every campaign we manage is designed with precision and care, ensuring that our clients’ investments translate into real, measurable growth.
A Commitment to Work-Life Balance
At Cove Marketing, we believe that great work doesn’t require rigid schedules or endless hours. Based in the vibrant town of Falmouth, Cornwall—a place known for its stunning coastal beauty and thriving creative community—we embrace a work culture that values innovation, balance, and flexibility. We know that our best work comes when we are healthy, happy, and inspired.
This philosophy extends to how we treat our team and our clients. We believe in building long-term relationships based on trust, mutual respect, and a shared commitment to success. Our team members, whether employees, partners, or freelancers, are given the freedom to work in ways that suit them best, as long as client goals are met and exceeded.
Why Choose Cove Marketing?
Choosing Cove Marketing means choosing a partner who genuinely cares about your success. With Sam Pascoe’s extensive experience and our team’s dedication to ethical, results-driven marketing, you can trust us to deliver campaigns that are not only effective but also transparent and trustworthy. We don’t just aim to meet your expectations—we strive to exceed them.
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